PINK FOX

CLIENT
Pink Fox Wines

SERVICES
> Website Design
> Product Design
> Brand Identity

WEBSITE
pinkfox.nl

PROJECT INFO

Task

Get Vino, an importer and reseller of wine, introduced a new wine brand called Pink Fox. The wine is unique in that it can be served from a plastic cup without compromising the taste, making it ideal for the festival and events industry. Which they are targeting with this unique selling point.

They got in touch with us to create an identity, product design, and website for Pink Fox. The project required the creation of a visual brand identity, including a logo and packaging design for the wine. The website needed to showcase the Pink Fox brand and its products, as well as provide information about the company and its offerings. The website had to be mobile-responsive and user-friendly, with the ability to get in touch trough a form.

In addition to the visual branding and website development, the project also involved market research to identify the most effective ways to reach and engage the target audience for Pink Fox. This included analyzing the competition, understanding the needs and preferences of potential customers, and developing a marketing strategy that would effectively promote the Pink Fox brand.

Solution

The Pink Fox branding was designed to establish the Pink Fox brand as a leading player in the festival and events industry of wine. To achieve this goal, we focused on creating a cohesive and impactful visual brand identity, including a logo and packaging design that captured the essence of the Pink Fox brand. This essence was also communicated trough copywriting.

The website was a key component, as it needed to effectively showcase the Pink Fox brand and its products, as well as provide information about the company and its offerings. The website was designed to be mobile-responsive and user-friendly, with the ability for potential customers to fill in a form requesting tarifs.

About Pink Fox Wines

Get Vino is a Dutch wine importer that specializes in wines. Under the company, called Pink Fox, they import wines from Macedonia and sell them to events and festivals. The wines are unique because they can be served in a plastic cup with ice without compromising the taste experience. Beside selling the wines, they also offer staff to help serve the wines at events and festivals.